Prime rib is one of the great holiday traditions, and a cut this good deserves to be treated with respect. Our Prime Rib Rub keeps things simple with a classic combination of Rosemary, Garlic, Onion, Black Pepper, and Sea Salt that complements the beef without covering up its natural flavor.
Apply it generously and let the seasoned roast rest in the refrigerator for as many hours as possible—preferably overnight. This gives the seasoning time to work its magic and helps create a beautifully seasoned crust.
Ingredients: Sea Salt, Rosemary, Black Pepper, Garlic, Onion.
Classic Prime Rib
Coat a 4–6 pound prime rib with 2 tablespoons Olive Oil and 3–4 tablespoons Prime Rib Rub. Refrigerate uncovered for at least 4 hours or overnight. Roast using your preferred method until it reaches your desired internal temperature, then rest for 20–30 minutes before slicing.
Prime Rib Roasted Potatoes
Toss 1½ pounds of potatoes with 2 tablespoons Olive Oil and 1 tablespoon Prime Rib Rub. Roast at 425°F for 35–40 minutes, turning once, until crisp and golden.