Bixa orellana This red seed is used in many ethnic cuisines. It is used similarly to the way we use paprika in the US. It is a main ingredient in Sazon seasoning. It lends its bright red color to anything you use it in. Many times this seed is used to add color to foods. It has a similar sweetness to saffron but is far less expensive. The USDA requires that you must state on your labeling if you are using Annato for color or if you are actually using it for flavor.
The price is per ounce.