At the store I get two reactions when customers smell this salt for the first time. The first reaction is, Wow! The second reaction is, Whoa! This is a VERY smokey salt. If it doesn’t conjure up images of grilled meat, then you have never stood over a hot grill or had delicious meat cooked over an open flame or slow cooked and smoked. This stuff is good.
The price is per ounce.